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BRAND EXTENSION

role
background
challenge
strategy
Brand Experience Strategist
Casper, a disruptor of a tired industry needed some refreshment for a long-lasting opportunity
Create a brand extension for Casper, a one-stop shop for all things sleep
Serving the need from younger and more diverse campers who start trends and highlighting that camping can relieve stress and anxiety
solution
CasperCAMP brings the indoors outside with the portable air mattresses. With equipment suited for your outdoor sleeping needs and adventures, CasperCAMP is committed to giving you the best sleep, no matter where you are































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