BRAND EXTENSION

role

background

challenge

strategy

Brand Experience Strategist

Casper, a disruptor of a tired industry needed some refreshment for a long-lasting opportunity

Create a brand extension for Casper, a one-stop shop for all things sleep

Serving the need from younger and more diverse campers who start trends and highlighting that camping can relieve stress and anxiety

solution

CasperCAMP brings the indoors outside with the portable air mattresses. With equipment suited for your outdoor sleeping needs and adventures, CasperCAMP is committed to giving you the best sleep, no matter where you are