Launching two campaigns from Heinz. One is a sustainable campaign partner with Wholefoods. Encouraging people to use the classic Heinz bottle. Another is called "57 Common", why 57? It’s taking the Heinz lucky number of Heinz. On every Heinz bottle. Common represents the common flavors around the world. AND ALSO Heinz believes to do a common thing uncommonly brings success.
Created a stronger social media presence that helps the brand as a whole. To be culturally relavant and reintroduce the fun in Heinz.