Sound on
Wrote this with a couple of friends at a bar in March 2020. These were songs we were going to sing together but the a global pandemic emerge a week after
At the start of COVID-19, I began compiling visual research as each city and country was shutting down and withdrawing from the world. It was not the global pandemic that started it all. The video is an exploration of how the quiet loud, the unraveling of what is unsaid and unspoken, has always been present in politics, psychology, and Internet movements.
This is the story… of The Window Stories. In March 2020, New York City. We were told to stay home. Isolation was the best thing to do. Stay home, save lives. My name is Mai. Growing up with another 4 siblings, I’ve always tried to be around people as my worst fear is to be lock in a home - ALONE. But there I was. Staying home - ALONE. My very first thought of the quarantine was ‘I will definitely end up being Tom Hanks from the Cast Away movie’, Where is my Wilson? What would I do? The reality wasn’t so bad though. There were lights… from the windows. Now, if I would be looking at the same view everyday I would be so bored. What if we could make a little something comes to live with little tweaks. At any time of day, I would grab a marker and draw any ideas that comes to mind. Not only imagining ideas but to connect with the world with the ones that happened and the ones that did not. This 100 days taught me to look at things in different ways at my darkest time. It challenged me to be creative and so can you. “Creativity can solve almost any problem — the creative act, the defeat of habit by originality, overcomes everything” - George Lois The window stories is running on Instagram. There are so many things I want to share with the world and it would be great if you can see it with me. You can follow my work @thewindowstories
Mom, I veggies!
PB&J Sandwiches are the best!
The Mall, Thailand’s largest billion dollar retail chain mall operator launched a new shopping complex called “The EM District” intended to appeal to a younger demographic, elevating the ordinary mall experience into one that is based on community and lifestyle. Traditional promotional campaigns like mall-wide sales and discount vouchers were not attracting the younger market. Existing marketing communications appealed mostly to mothers and older consumers. As an industry leader in Thailand, The Mall Group had the opportunity to change consumer perception of what shopping malls are with The Em District. To electrify the shopping experience and draw attention, I launched a campaign partnering with Team Farang, a free-running group with a strong social media presence. As a guerilla activation, Team Farang spent one day running around The Em District: jumping three stories to the top of the elevator, walking on the edge of the mall’s balcony, interacting with shoppers, and performing unbelievable stunts. The shopping mall was their playground, and the message for the consumer was that it could be theirs, too. This was also captured on video, giving viewers an interactive and entertaining tour of the shopping complex in a brand new way. The videos received millions of video views on social media and made headlines in Thairath, the top broadsheet in Thailand.
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