Creative!
The EM Invaders
Challenge
At the start of 2015, as we prepared to launch the multimillion-dollar retail destination known as 'The EM District,' The Mall was grappling with criticism about its outdated messaging to consumers.
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Creative Strategy
As the Creative Director, I recognized the need to connect with younger audiences in a fresh way. To address this challenge, I implemented the first ever 'RedBull Free Running Virtual Tour' of the shopping mall.
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Creative Impact
The response was phenomenal—our initiative garnered extensive organic coverage from local media outlets like Thairath and amassed millions of views across social media platforms in just under a month.
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Pulse Studio
Pulse is a start-up fitness studio located at the heart of Bangkok city in 2019. The brand needed to be built from the ground up. The challenge was to create a brand new mindset of EMS training exercise to an innovative experience. ​
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T!lly
Naming "T!llly"​
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T!lly is a dishwashing machine. Targeting young families. T!lly named the three lines in the middle symbolized from 'kawa' which means 'river' in Chinese. The word start with T, giving strong feeling and last but not least Y sound was designed to create fun during dishwashing.