Cap't Loui Franchise
#BrandVoice #ArtDirection #CreativeDirection #SocialMedia
'Shake up'
our gastronomy!
Mai Prasertbodin – Brand Consultant & Creative Director
Cap't Loui is a fast-growing Cajun seafood boil spot founded in 2016 in Stoneham, MA. Since then, they've been spreading the seafood love across the U.S., with locations in Massachusetts, New Jersey, New York, Georgia, California, Nevada, Alabama, and Rhode Island.
By 2023, with all that growth, Cap't Loui wanted to find its unique brand voice and keep building awareness. That’s where I came in! I helped them craft a standout brand identity that sets them apart from other seafood boil joints. I also guided the creative direction, handled design and copy, and trained their social media team to nail the brand's voice and message.
Flavorful
Mouthwatering, almost like an ASMR - a #FoodPorn
QUALITY, FLAVOR, GENUINITY
Something you taste just by looking at the post
#FlavorfulBites
🍽️ Flavors in every bite, crunch in every munch, and freshness that'll make your taste buds dance! Dive into our Cajun boil experience and savor the magic of true Louisiana flavors at every Cap't Loui Locations ⚓
#SeafoodBoil #CajunCravings #HighQualitySeafood
#MeltInYourMouth #SeafoodAlchemy #SeafoodFeast🐙🦑🦀🦐 #BoilItUp #FreshOysters🦪🍋 #ShuckAndSavor #CrispyCravings #JuicyCrunch💦🍗 #SpiceItUp🌶️✨
#CraftWithCare
Behind our kitchen doors, we're diving deep into the world of freshly sourced seafood and produce. 🦞 🌽
We mindfully handpick the freshest treasures, ensuring every plate is #CraftedWithCare filled with flavor and heart. ❤️ 🍽️
#FreshFlavors #MindfullySourced #CajunCuisine
Every time is a good time
Helps promote lunch and enhance special occasions
People comes to Cept' Loui for a 'good time' adding 'specialness' into their everyday life
#PoBoysToGo😋🥖
Packing up deliciousness at a speed! 💨 Whether you're craving that Cajun kick 🌶️ or the zest of lemon pepper 🍋💛
#PoBoysToGo #LouisianaFavorite #LunchTime #ToGo📦 #LunchSpecials🦐 #LunchGoals 💯
#GameNight ⚽️
📣 Cheering, screaming, and savoring every juicy bite of our Cajun boil madness! 🔥 Let's make some noise and feast on freshness! 🌶️ 🍤🎉
#CajunBoil #GameNight⚽️ #FlavorExplosion #FootballFeast #SeafoodScreams 🙌
We are family
Cap't Loui runs with a family quality showcasing craftsmanship inside out- food made from our hearts
#DeliciousMoments
Capturing the delicious moments and smiles at Cap't Loui! 🦀🌟 From our happy customers to our amazing crew. Every moment here is a recipe for happiness. Let us warm your hearts and fill your bellies! 😋
#MemorableMeals #DeliciousMoments
#OurTeam
At cap't loui, we're like a family.
From our kitchen to your table, we're more than just a restaurant.
Here, every dish is crafted with pride, love, and a whole lot of soul. We commit to drive all our restaurants with passion and teamwork to serve our very best 💖
#TheDreamTeam #LouisianaPride #FoodieFam #SharedPassion #TogetherWeCook! 👨🍳👩🍳🍴✨